You’re not simply choosing a finished suit that has already been produced in standard sizes. Your measurements and preferences form part of the specification.

You may also have much greater choice over cloth, lining, lapel style, jacket shape, buttons, pocket styles, trouser details, waistcoat, contrast stitching and personalised embroidery.

Fit is another major factor. Made-to-measure allows the suit to be created around your proportions rather than simply selecting a standard size from a rail.